Promotions

Promotions

Georgia Watermelon Association’s purpose is watermelon promotion from production to consumption. Promotions can vary from our watermelon queens making appearances and talking at functions, to providing informative links about watermelon and the watermelon industry and sharing interesting watermelon recipes with all of our fans.

Stay tuned for our roll out of our 2018 GWA Marketing Program!  Below is our re-cap of our 2017 campaign:

2018 GWA Marketing Program

We just kicked off #georgiawatermelon season with FB Live broadcasts featuring food influencers and our 2018 GWA Queen.  If you didn’t have a chance to tune in, take a moment to view by clicking the links below.  Look for upcoming FB Live dates and times.  Visit the Georgia Watermelon Association Facebook page for upcoming videos with the Queen and bloggers!  Like, share and be sure to watch the entire video for a chance to win some watermelon swag!

Eating With Erica shares her fave summertime salad, Balsamic Watermelon Salad.

Meet the 2018 Georgia Watermelon Queen!

#GeorgiaWatermelon Summer Sweepstakes

Celebrate with us!  Snap and share your favorite #GeorgiaWatermelon moments on Facebook or Twitter (using the hashtag) for a chance to win sweet 🍉 swag.

Each Friday, during the Sweepstakes Period, one post will be chosen from a random drawing of all participants.  The sweepstakes period will run May 18 through August 3.  More information and details can be found on the Official Rules for the sweepstakes.

Don’t forget to use the hashtag and make your posts public for a chance to win some of these fun watermelon-themed items!

 

 

 

 

 

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Billboards Making a Big Impact

Up and down I-75, I-85 and other major highways –
the message of Georgia Watermelon is being shown!
Check out the design below.
Throughout July these billboards will be generating
thousands of impressions daily!

1080 ROTATING SPOTS EVERY 24 HOURS

 

 

 

 

 

 

 

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Watermelon Queens

The Georgia Watermelon Queen Tour is part of the overall promotional effort of the Georgia Watermelon Association to increase sales. The Queen spends the year traveling to cities throughout Georgia and the nation, talking to people in supermarkets, at fairs and festivals, telling everyone about the nutritional benefits, and economical values of watermelon.

Watermelon Links

Georgia Watermelon Association provides links to National Watermelon sites and Watermelon Association Sites.

Watermelon Recipes

Georgia Watermelon Association has also comprised a list of watermelon recipes. We post seasonal favorites from time to time here so please check back frequently for new recipe postings. Each recipe contains detailed instructions on how to make it and the required ingredients.